Covid-19 and Children’s Food: Parents’ Priorities for Building Back Better

by Beth Bradshaw | 10 September, 2020 3:49 pm

A new briefing published by Food Active and the Children’s Food Campaign shows overwhelming support for the Government extending free school meals to all children in poverty, following their experiences of feeding children during lockdown.

As millions more children return to school this week, research with over 750 parents across the UK released today [10.09.2020] shows overwhelming support for the Government extending free school meals to all children in poverty, following their experiences of feeding children during lockdown.

We teamed up with the Children’s Food Campaign[1] once again to gather views and experiences from parents, which paints a vivid picture of how children’s eating and drinking habits were affected during lockdown, with one in three (31%) saying they had found it harder to maintain healthy, nutritious eating habits whilst children were at home.

The research also reveals a continued high degree of concern amongst parents about growing levels of children’s food insecurity and hunger. Parents were asked their views on the Government’s commitment to fund free school meals and healthy food policies, as schools reopen this week.

Finally, the research asked parents what their priorities were for children’s food and to help ‘build back better’, as children return to school. Alongside extending eligibility to Free School Meals and providing more support for children living in food insecure households (56%), parents strongly backed further measures to increase availability and affordability of healthier food and drink, and reduce the prompts that will continue to fuel desire to eat less healthy foods and snacking habits. Parents want to see price promotions away from unhealthy foods and towards healthier ones, with more than 1 in 2 (52%) of parents including this in their top three priorities for Government action to build back better. One in five (21%) parents also included a ban on TV/online advertising amongst the top three things that they now want Government to prioritise.

Follow the button below to download the briefing.

You can also download a full presentation of the findings below.

For more information about the survey, please contact beth.bradshaw@foodactive.org.uk[2]

Links:
  1. Children’s Food Campaign: https://www.sustainweb.org/childrensfoodcampaign/
  2. beth.bradshaw@foodactive.org.uk: mailto:beth.bradshaw@foodactive.org.uk

Source URL: https://foodactive.org.uk/covid-19-and-childrens-food-parents-priorities-for-building-back-better/