Junk food marketing to children campaign

Junk food marketing to children campaign

JUNK FOOD MARKETING INFLUENCES CHILDREN’S CHOICES

Around 30 per cent of children in the UK are overweight or obese1, and research shows that children are eating too much saturated fat and sugar.2 Obese children are more likely to become obese adults, which in turn increases their risk of developing a number of chronic health conditions, including cardiovascular disease, type II diabetes and some kinds of cancer. An unhealthy diet high in sugar also increases the risk of developing tooth decay. Children are also eating too much salt3 which increases the risk of high blood pressure, which in turn increases the risk of heart disease and stroke later in life.

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