Fuse blog: Steering the Coca-Cola Christmas trucks off course in 2018…

by Beth Bradshaw | December 7, 2018 10:54 am

Our guest blog for Fuse (the Centre for Translational Research in Public Health) is live, discussing some of the important changes to Coca-Cola’s flagship Christmas marketing campaign – the Christmas Truck tour.


The blog follows up our blog from last year[1], updating readers on this years advocacy efforts from ourselves and Sustain/Sugar Smart and highlighting some of the changes to this years strategic – namely scaling back the size of the tour by over a third, particularly across our footprint in the North West of England.

Steering the Coca-Cola Christmas trucks off course in 2018[2]
Endnotes:
  1. our blog from last year: http://fuseopenscienceblog.blogspot.com/2017/11/when-coca-cola-truck-comes-to-your-town.html
  2. Steering the Coca-Cola Christmas trucks off course in 2018: https://fuseopenscienceblog.blogspot.com/2018/12/steering-coca-cola-christmas-trucks-off.html

Source URL: http://www.foodactive.org.uk/fuse-blog-steering-the-coca-cola-christmas-trucks-off-course-in-2018/