Fuse blog: Steering the Coca-Cola Christmas trucks off course in 2018…

Fuse blog: Steering the Coca-Cola Christmas trucks off course in 2018…

Our guest blog for Fuse (the Centre for Translational Research in Public Health) is live, discussing some of the important changes to Coca-Cola’s flagship Christmas marketing campaign – the Christmas Truck tour.


The blog follows up our blog from last year, updating readers on this years advocacy efforts from ourselves and Sustain/Sugar Smart and highlighting some of the changes to this years strategic – namely scaling back the size of the tour by over a third, particularly across our footprint in the North West of England.

Steering the Coca-Cola Christmas trucks off course in 2018

Related Articles

Retailers contributing to obesity crisis

Banning fast food shops near schools “will not be enough” to tackle childhood obesity, according to academics at the University

Food Active Bulletin: March Edition

Keep up to date with the latest from Food Active with our monthly bulletins. This month’s bulletin is packed with

Is now the time to tax unhealthy food and drinks?

The UK Government must face the “mounting evidence” in support of taxes on unhealthy food and drinks, according to the authors of a new report.