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Pepsi’s Advertising Campaign Backlash

The use of celebrity figures in advertising in a common marketing tactic within the food industry. Gary Lineker for Walkers, Taylor Swift for Diet Coke, Drake for Sprite, Beyonce for Pepsi… the list goes on. It’s one of the many

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Guest Blog: 10-a-Day? An Expert View

Dr Julie Abayomi is a Registered Dietician and Reader in Dietetics at Liverpool John Moores University. Her research predominantly focuses on maternal nutrition, maternal obesity and maternal diabetes with over 20 research papers and 30 conference papers published. A study

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Latest Food Active Bulletin

Keep up to date with the latest from Food Active with our monthly bulletins, you can find March’s edition here. This month’s bulletin includes an update on the #sugartax, Operation Eagle Eye, and Robin’s learning from ‘down under’. You can

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Sefton launch Give Up Loving Pop

This month sees the launch of the Sefton GULP Campaign. Across Sefton, 24.7% of reception age children are overweight or obese, rising to 35.2% at year 6 and 69.7% of adults. And whilst dental health is better than some of

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Sugar Tax – the North West’s Contribution

On Wednesday, we were delighted to see the Sugary Drinks Industry Levy (SDIL) included in the Spring budget. The rates were not watered down which is fantastic – remaining at 18p and 24p, as originally thought. The tax will, however,

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Exchanging ideas on challenges to healthier food policies

Author: Robin Ireland, Director of Research, Food Active and Healthy Stadia. I was extremely fortunate to visit New Zealand and Australia in January and February 2017 and used the opportunity to meet colleagues and to discuss local food policies. In

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Household Food Insecurity – An emerging threat to children’s health and wellbeing

Despite the nation’s wealth of economic and social prosperity, Household Food Insecurity is emerging as a major threat to public health in the UK. Household food security (HIS) is defined as a situation where all people at all times, have

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Latest Food Active Bulletin

Keep up to date with the latest from Food Active with our monthly bulletins, you can find February’s edition here. This month’s bulletin includes Lancashire’s Local Authority Declaration; Blackpool host their Healthy Weight Summit; and Tameside prepare to Give Up

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Tameside prepares to Give Up Loving Pop

Tameside Public Health with partners are in the final stage of preparing for a four week GULP challenge across their 15 secondary schools. Following February half term, the Schools For Health team will visit each of the secondary schools and

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Blackpool taking the declaration a step further

On the 2nd February over 20 representatives from organisations across Blackpool declared their commitment to promote healthy weight. The pledges were made at a Healthy Weight Summit organised and lead by Blackpool Council. The aim of the day was to

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