Junk Food Marketing

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“Coca-Cola Christmas truck is not welcome in Cumbria”

A local newspaper the Time and Star published an article last week titled “Coca-Cola Christmas truck told to stay away from Cumbria – and not come back” The article comes as the Director of Public Health at Cumbria County Council

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Priorities in tackling obesity for future governments

The news from the Organisation for Economic Co-operation and Development (OECD) that the UK is the most obese country in Western Europe doesn’t really come as a big surprise. Whilst Public Health England claim their plans to tackle obesity are

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Food Matters Live 2017: highlights from day one

Yesterday Food Active attended day one of the Food Matters Live 2017 Conference, held in the ExCel arena, London. The conference is a great opportunity to bring together the food industry and innovators in food product development to come together and

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Guest Blog: Countermarketing Initiatives to Fight Junk Food Marketing

Poor diet, brought on by the increased availability of unhealthy food, has played a major role in rising rates of diet related diseases around the world.1 Our work at the CUNY Urban Food Policy Institute (CUFPI), an academic research and

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New Food Active and Children’s Food Campaign Research Launched

Parents’ perspectives of junk food marketing to children Today Food Active and the Children’s Food Campaign (CFC) launch the start of our new research project, investigating parents’ perspectives on junk food marketing (JFM) aimed at children. We want to find

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The New CAP Non-Broadcast Restrictions Q&A

Who are CAP? CAP stands for the Committee of Advertising Practice. They are a private organisation who are responsible for writing advertising codes in the UK. The Advertising Standards Authority (ASA) are the sister organisation who are responsible for enforcing

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Guest Blog: Junk brands get onto children’s newfeeds and interact like real life friends

Helena O’Donnell is Project Manager of Irish Heart’s advocacy campaign Stop Targeting Kids. Irish Heart works to influence government policy to improve outcomes for people at risk of cardiovascular disease and stroke. Irish Heart is concerned for Ireland’s serious childhood

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Junk Food Marketing – a Crisis in the Marketplace

Junk food marketing (JFM) employs the use of tactful, strategic and appealing marketing techniques, often tailored to the preferences or demands of different ages or population groups, to advertise a vast range of foods which are often of low nutritional

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Food Active Event: The Marketing of Junk Food to Children (July 15th 2016)

On Friday 15th July, supported by Lancashire County Council, Association of Directors of Public Health (NW) and The Association for the Study of Obesity (NW), Food Active held an event ahead of the  CAP Consultation on restricting advertising of unhealthy

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Supermarket price promotions nudge consumers toward unhealthy food and drink

New research finds supermarkets have more promotions on less healthy food and drink, Which? says retailers must play their part in the fight against obesity. Which? analysed data collected by mySupermarket on the number of promotions across the major supermarkets

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