Junk Food Marketing

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New report: Purchases of price promotions on less healthy food and drink in the North West

Our latest Food Active survey suggests purchases of food and drink on price promotion in the North West is dominated by crisps and chocolate, as the Government consults on restricting to promotions on less healthy food and drink by price

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Coca-Cola and the Premier League team up in new sponsorship deal: #WhereEveryonePays

The Coca-Cola GB and English Premier League’s new campaign has now been activated across social media, involving a minute and a half advert featuring 250 “real” fans from across all 20 Premier League clubs, titled ‘#WhereEveryonePlays’. This article originally appeared

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Food Active’s North West Consultation Event: Restricting price and placement promotions on less healthy food and drink

This week we welcomed leading experts to discuss the ongoing consultation to restrictions to less healthy food and drink by price and placement. The meeting was held in response to the publication of the Department of Health and Social Care’s

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Veg Power ‘#EatThemToDefeatThem’ advertising campaign launches

ITV and Veg Power have joined forces to launch a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more veg. 80% of adults and 95%

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Guest Blog: As cheap as chips – the extent of junk food promotions aimed at University students

Danielle Jones is a final year BSc (Hons) Nutrition and Health student at Edge Hill University.  Her main interests are marketing and its influence on food choice and obesity amongst the early years. She is currently on a placement with

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Out of place: the extent of unhealthy food items in prime locations in supermarkets

New analysis published today by the Obesity Health Alliance reveals that families are bombarded by promotions for sugary food and drinks placed in convenient or busy locations in shops. The Obesity Health Alliance (hereafter OHA) visited five supermarkets over the

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Food Active is seeking views on price promotions on unhealthy food and drink

Food Active is seeking the North West’s views on the Governments proposals to restrict price promotions on unhealthy food and drink, as part of the ongoing consultation for the Childhood Obesity Plan Chapter 2. The Government announced the second chapter

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Advertising watchdog bans KFC and Kelloggs ads, but backs McDonalds ‘healthy’ Happy Meal ad on children’s TV

Complaints lodged by the Children’s Food Campaign and the Obesity Health Alliance, in relation to children’s exposure to unhealthy food and drink, have been upheld by the advertising watchdog the Advertising Standards Authority. The complaints submitted by the Obesity Health

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Junk food marketing to children: A study of parents perceptions

New research from Food Active and the Children’s Food Campaign shows parents in the North West want Government action to restrict marketing of unhealthy food and drink to children 85% of parents in the North West agreed that junk food

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New Resource: Food Active Position Statements

Food Active has published three new position statements on three of our key priorities; Childhood obesity, junk food marketing and sugar sweetened beverages. The position statements aim to frame the issue, both at a national and North West perspective, provide

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