Junk Food Marketing

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Advertising watchdog bans KFC and Kelloggs ads, but backs McDonalds ‘healthy’ Happy Meal ad on children’s TV

Complaints lodged by the Children’s Food Campaign and the Obesity Health Alliance, in relation to children’s exposure to unhealthy food and drink, have been upheld by the advertising watchdog the Advertising Standards Authority. The complaints submitted by the Obesity Health

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Junk food marketing to children: A study of parents perceptions

New research from Food Active and the Children’s Food Campaign shows parents in the North West want Government action to restrict marketing of unhealthy food and drink to children 85% of parents in the North West agreed that junk food

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New Resource: Food Active Position Statements

Food Active has published three new position statements on three of our key priorities; Childhood obesity, junk food marketing and sugar sweetened beverages. The position statements aim to frame the issue, both at a national and North West perspective, provide

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Food Active has #AdEnough of junk food marketing to children

Jamie Oliver has launched a new campaign ‘#AdEnough’, which calls for 9pm watershed to junk food marketing to children. Food Active has long campaigned for tighter controls on junk food marketing to children, given the overwhelming evidence that it can

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Junk Food and Sports Sponsorship: Give sugar the red card!

Our sister organisation, Healthy Stadia, has joined forces with SUGAR SMART – a campaign led by the food charity Sustain and supported by Jamie Oliver – inviting stakeholders from all fields (sport, fan groups, parents, schools, public health, and academics)

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“Coca-Cola Christmas truck is not welcome in Cumbria”

A local newspaper the Time and Star published an article last week titled “Coca-Cola Christmas truck told to stay away from Cumbria – and not come back” The article comes as the Director of Public Health at Cumbria County Council

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Priorities in tackling obesity for future governments

The news from the Organisation for Economic Co-operation and Development (OECD) that the UK is the most obese country in Western Europe doesn’t really come as a big surprise. Whilst Public Health England claim their plans to tackle obesity are

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Food Matters Live 2017: highlights from day one

Yesterday Food Active attended day one of the Food Matters Live 2017 Conference, held in the ExCel arena, London. The conference is a great opportunity to bring together the food industry and innovators in food product development to come together and

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Guest Blog: Countermarketing Initiatives to Fight Junk Food Marketing

Poor diet, brought on by the increased availability of unhealthy food, has played a major role in rising rates of diet related diseases around the world.1 Our work at the CUNY Urban Food Policy Institute (CUFPI), an academic research and

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New Food Active and Children’s Food Campaign Research Launched

Parents’ perspectives of junk food marketing to children Today Food Active and the Children’s Food Campaign (CFC) launch the start of our new research project, investigating parents’ perspectives on junk food marketing (JFM) aimed at children. We want to find

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