Blackpool Council challenges young people to stop drinking sugary drinks

Blackpool Council challenges young people to stop drinking sugary drinks

Blackpool Council has echoed calls to introduce a ‘sugar tax’ as part of the war on childhood obesity.

Town hall bosses have backed celebrity chef and healthy eating campaigner Jamie Oliver, who has called on David Cameron to be ‘bold and brave’ by bumping up costs of sugary foods and drinks by up to 20 per cent.

Public health boss at Blackpool Council, Coun Eddie Collett, said: “It is important that Blackpool children have a healthy diet in order to receive all the nutrients they need to grow and develop, and prevent long term health problems.”

The council is now using material developed by Food Active to launch a Give Up Loving Pop (Gulp) campaign, which asks students to give up sugary drinks for 21 days in the hope they will abandon them fully.
Counciller Collett added: “This campaign focuses on educating children on the amount of sugar in sugar sweetened beverages so that they can make their own decisions regarding consumption.

“Parents are also urged to play their part in making healthy shopping choices, in the hope of seeing a long term change in culture.”

Awareness and education sessions will be held throughout October and November at high schools, Blackpool and the Fylde College, and Blackpool Sixth Form College.

It’s there students will get the chance to see the amounts of sugar in their favourite drinks and the health problems they can cause.


Related Articles

Government urged to push ahead with Childhood Obesity Plan Chapter 2 consultations, despite food industry delay tactics

Earlier this week, 32 trade bodies representing the UK’s food and farming sectors have written to the Environment Secretary Michael

Shared Learning at the Healthy Weight Declaration Regional South West Meeting

Food Active has been working with Public Health England South West to support local authorities in the South West to

Guest blog: Promoting good oral health in children

Chris Groombridge, Chair of the Teeth Team and MD of 543 Dental Care, located in Yorkshire.   Teeth Team is