Posts From Beth Bradshaw

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Beth Bradshaw

Beth Bradshaw

Guest Blog – Junk brands get onto children’s newfeeds and interact like real life friends

Helena O’Donnell is Project Manager of Irish Heart’s advocacy campaign Stop Targeting Kids. Irish Heart works to influence government policy to improve outcomes for people at risk of cardiovascular disease and stroke. Irish Heart is concerned for Ireland’s serious childhood

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Energy Drinks + Exams = recipe for failure

As we move into exam season for millions of children and young people in the UK, the sales of energy drinks are likely to take a sharp rise. Next to the piles of revision notes commonly features an empty cans

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Sugar Tax Q&A

We answer your burning questions on the UK Sugary Drinks Industry Levy. What is a ‘Soft Drinks Industry Levy’ and how will it work? The UK Soft Drinks Industry Levy (SDIL) is a new levy which was announced last spring

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Guest Blog: Salt, The Forgotten Killer

About CASH: Consensus Action on Salt and Health (CASH) was set up in 1996 as a response to the refusal of the Chief Medical Officer to endorse the COMA recommendations to reduce salt intake. Supported by 25 expert scientific members,

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Pepsi’s Advertising Campaign Backlash

The use of celebrity figures in advertising in a common marketing tactic within the food industry. Gary Lineker for Walkers, Taylor Swift for Diet Coke, Drake for Sprite, Beyonce for Pepsi… the list goes on. It’s one of the many

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Guest Blog: 10-a-Day? An Expert View

Dr Julie Abayomi is a Registered Dietician and Reader in Dietetics at Liverpool John Moores University. Her research predominantly focuses on maternal nutrition, maternal obesity and maternal diabetes with over 20 research papers and 30 conference papers published. A study

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Household Food Insecurity – An emerging threat to children’s health and wellbeing

Despite the nation’s wealth of economic and social prosperity, Household Food Insecurity is emerging as a major threat to public health in the UK. Household food security (HIS) is defined as a situation where all people at all times, have

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What is the issue with packed lunches?

There is no doubt that the UK has made commendable advances in improving the nutritional content and guaranteeing healthy school meals in some (but not all) primary and secondary schools 1. Jamie Oliver’s so-called ‘turkey twizzler revolution’ in 2005 raised

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Elderly Malnutrition – A Modern Western Scandal

The significance of good nutrition and wellbeing for the elderly population is of great public health interest, especially as we now have an ageing population in the UK with over 18% of the population 65 years and over and predictions

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Junk Food Marketing – a Crisis in the Marketplace

Junk food marketing (JFM) employs the use of tactful, strategic and appealing marketing techniques, often tailored to the preferences or demands of different ages or population groups, to advertise a vast range of foods which are often of low nutritional

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