FOOD ACTIVE is a collaborative programme launched by the North West Directors of Public Health in November 2013 to tackle increasing levels of obesity.

We are a formal NW task force that has been established with aims to:

Investigate public perception and support for specific policy interventions that are shown to be effective in achieving and maintaining healthy weight

Develop research and research partnerships to establish further evidence that may enable policy changes at national & local levels

Produce a range of briefings, communications & events to disseminate best practice in the implementation of local programmes and initiatives to promote healthy weight

Build and strengthen partnership working across the North West



Four key objectives have been agreed by the Directors of Public Health.

We are advocating for:

Healthy Weight in all Policies
Sugary drinks tax
Controls on junk food marketing
Increase active travel


Local authorities

There’s many ways local authorities can help us tackle the rise in obesity.

Sign up to the Local Authority Declaration on Healthy Weight.

Create environments that support health-promoting behaviours (NICE PH49) e.g. providing healthy food on premises.

Focus on children and young people.

Look at planning policy e.g. limitation of fast food outlets (‘Saturation point’ Liverpool)

Not take funding from (or invest in) ‘junk food’ producers.

Healthy commissioning.

Enthusiasts and activists


You can help us in our mission to make the North West healthier, we’ve a number of initiatives under way that need your help! Please use our ‘Contact Us’ page to register your interest.


Food Active is currently funded by the North West Directors of Public Health.

In addition Food Active is building a broad coalition of supporters and partners that can be viewed below. If you would like to find out more about supporting or partnering with Food Active please email matthew.donnelly@hegroup.org.uk


Action on Sugar

AoS logo


Action on Sugar is a group of specialists concerned with sugar and its effect on health. It is successfully working to reach a consensus with the food industry and Government over the harmful effects of a high sugar diet, and bring about a reduction in the amount of sugar in processed foods.

Action on Sugar have endorsed Food Active, saying:

“Reducing harmful sugars in our diets will require hard work and commitment from all levels of society, but will improve the lives of thousands; Food Active are blazing a trail in calling for a sugary drinks duty, controls on junk food marketing and improved spatial planning measures. They have the support of Action on Sugar and we look forward to working with them to make a real difference.”