FOOD ACT!VE is a collaborative programme launched by the North West Directors of Public Health in November 2013 to tackle increasing levels of obesity.
Focusing on population-level interventions which take steps to address the social, environmental, economic and legislative factors that affect people’s ability to change their behaviour.
Three key objectives have been agreed by the Directors of Public Health:
Sugary drinks duty.
Stronger national regulatory controls on junk food marketing.
Improved spatial planning measures e.g. 20mph zones in urban areas.
It’s these key areas that we are tackling to combat the growing obesity crisis.