An introduction to FOOD ACT!VE

FOOD ACT!VE is a collaborative programme launched by the North West Directors of Public Health in November 2013 to tackle increasing levels of obesity.

Focusing on population-level interventions which take steps to address the social, environmental, economic and legislative factors that affect people’s ability to change their behaviour.

Three key objectives have been agreed by the Directors of Public Health:

 

Sugary drinks duty.

Stronger national regulatory controls on junk food marketing.

Improved spatial planning measures e.g. 20mph zones in urban areas.

 

It’s these key areas that we are tackling to combat the growing obesity crisis.

newsletter








Latest news

View all posts

Sefton launch Give Up Loving Pop

This month sees the launch of the Sefton GULP Campaign. Across Sefton, 24.7% of reception age children are overweight or

Sugar Tax – the North West’s Contribution

On Wednesday, we were delighted to see the Sugary Drinks Industry Levy (SDIL) included in the Spring budget. The rates

Exchanging ideas on challenges to healthier food policies

Author: Robin Ireland, Director of Research, Food Active and Healthy Stadia. I was extremely fortunate to visit New Zealand and

Household Food Insecurity – An emerging threat to children’s health and wellbeing

Despite the nation’s wealth of economic and social prosperity, Household Food Insecurity is emerging as a major threat to public